Match for dating

According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).

Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.

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“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).

She signed up for JDate, an online dating site for Jewish singles.

“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

Zoosk, a former start-up darling built on the Facebook platform, withdrew its IPO filing in May, more than a year after first registering with the SEC.

Match's closest rival, e Harmony, is still private 15 years after its launch and is growing at a meager 2.5 percent a year, IBISWorld data show.

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